DGP: Strategical Marketing Planning

 Marketing

- Identify the needs of customers
- Satisfy the needs of customers

Contoh:

- kena keluarkan invois setiap bulan untuk semua pelajar

- kena kejar mana2 pelajar/ibubapa yang belum buat bayaran

- kena cari semula secara manual, rekod kewangan untuk buat laporan

- semua laporan, info, disimpan dalam file, susah cari, susah kekalkan

Purpose of Marketing:

- To sell more stuff, to more people, more often, for more money, for more profit.

When do we need marketing?

- When we reach a certain level, and there's no understanding of where to go further.

- Decreased in profitability.

- Work is goin on in the company, but you dont feel its affective.

- Increasing pressure from competitors.

- Customers express dissatisfaction.

- Enter a new market or introduce a new product.

Process of Marketing Plan

1. Stage 1: Where are we now?

2. Stage 2: Where do we want to be?

3. Stage 3: How might we get there?

4. Stage 4: Which way is the best?

5. Stage 5: How can we ensure arrival?

Competitor Analysis

Analyse competitors' strengths in:

- Positioning

- Offerings

- Resources

- Strategies

Analyze our company, competitors, customers.

LoRef = Loyalty and Referral Program.

Brainstorm --> Categorize --> Finalize