DGP: Social Media Marketing

What is Social Media Marketing?

A form of digital marketing that uses social networking platforms to increase brand and product exposure and to cultivate meaningful relationships with consumers online.

Setting your GOALS = REAN

R = Reach: how many customers do u want to reach? Who are your target customers?

E = Engage: interaction with your content. U want comment, share, like. How much do u want?

(you can use quiz/question to get interaction)

A = Activate: convert people to customers. Promotion, offer. Take action. Dont loose them. CTA.

N = Nurture: customer relationship. We take care of the relationship btween us and them. They pay, trust u. Give them added value.

Purpose of Nurture

- Repeated sales

- Referral

You need to create a SMART goal.

S = Specific

M = Measurable

A = Attainable / Achieveable

R = Realistic

T = Timebound

Make your goal SPECIFIC. Make sure you can measure. If you wanna gain followers, how much?

For Marketing, you must START from where you are.

You must know YOUR STRENGTHS & the OPPORTUNITIES that you have.

What do you do to get their Attention? Why should they pay attention? Whats ur difference?

How do you know that they're Interested?

How do you push it to higher level, which is Desire?

How do you turn it into Action where they use your product?

2 Popular Content Writing Strategy

1. AIDA

2. APSA

P = Problem, what are their pain points?

S = Solution, what is the solution to their pain?

PROVE your products / services can HELP them.

Lastly, RETENTION.

You need to know what to do to make then STAY with you.

Need to keep in mind. Customer may be irritated with constant newsletter.

SO, when you send something, SEND SOMETHING THAT THEY CAN RELATE.

8 Steps to Creating a Social Media Strategy

You need to stalk your competitor. But dont copy their content.

From the results, continue what works and re-evaluate what didnt.

You need to know your customers. Dont just feed content to your social media.

You need to do CUSTOMER RESEARCH. If you dont know what your customer/viewer wants, you wont know what to post.

NICHE = very specific, segment.

What's your niche market?

Identify your niche market.

KEY MESSAGE

If you want people to stick with you, PLEASE do not forget these:

1. Give useful information = people dont care what u can provide until they know how much u care about them.

2. Give again = spend day and night taking care of your people.

3. Give more = give until they know you are there to help them with their problem.

4. NOW SELL = it will be an easy catch.